New campaign to provide Bibles in China
The Gospel for China is a partnership between the two organizations that seeks to provide "an easy and legal way for individuals or churches to purchase Bibles for believers and seekers in China," Cossy Pachares, vice president of LifeWay Christian Stores, said.
From now until June 20, customers at any of LifeWay's 185 stores can purchase a Bible for $5. It will then be printed in China and distributed to someone there currently without access to Scriptures.
"In less time than it takes to order and receive a meal at a drive-through, you can purchase a Bible for someone in China," Jeffrey Smith, New Living Translation brand director at Tyndale, said.
The partnership made sense for LifeWay, Pachares said, because of the situation in China. "The church in China is the fastest-growing in the world, even in the midst of persecution," he noted. "Unfortunately, millions of Christians there do not have a Bible because they either can't afford one or they live in areas where God's word is not readily accessible."
This is the fourth such promotion for LifeWay Stores. Most recently, they partnered with B&H Publishing and the International Mission Board for The Thomas Project.
Two completed versions of The Thomas Project resulted in more than 340,000 copies of Scripture being sent across South Asia. More than 126,000 Bibles for Christians in Central America and the Caribbean were provided through the Aqua Viva Project.
For more information about LifeWay's current Bible partnership, The Gospel for China, or to purchase Bibles online to send, visit LifeWay.com/GospelForChina.