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Google update could decrease churches' web trafficNASHVILLE (BP) -- A change in Google's formula for prioritizing search results could keep churches without mobile-friendly websites from being as visible online to potential visitors.
Starting April 21, Google updated its algorithms for searches done from mobile devices to give higher placement in the results to websites that are compatible with such devices. That means churches with older, more basic websites may not appear among the top results when, for example, mobile phone users search for "Baptist church" and their city. Read More