Photo by Randy Hughes
FRANKLIN, Tenn. (BP) -- Guests who come to a newly remodeled LifeWay Christian Store in the Nashville area will be greeted with a new message adorning the side of the building: "Fearfully and wonderfully made."
While the phrase from Psalm 139:14 refers to God's glory reflected in the human body, it's also fitting given the intentionality LifeWay has brought to the fresh concept meant to redefine the in-store experience.
"Our objective in the redesign was to create a space that's more than just a place to buy a book or a gift," said Shawnna Simpson, director of store experience. "We wanted to create a place where people can explore, discover and connect -- a place focused on helping customers navigate their faith journey." Read More