Engage Sochi, post-Olympics, to nurture churches worldwide
For 17 days, Sochi was marked by glitter and gold, pomp and ceremony, victory and defeat. Now the Olympic flag is lowered, the flame is extinguished and the baton is passed to PyeongChang, South Korea, for the 2018 Winter Games.
"Athletes, you have inspired us over this last 17 days," International Olympic Committee President Thomas Bach said during the closing ceremonies on Sunday (Feb. 23). "By living together under one roof in the Olympic village you send a powerful message from Sochi to the world, that of a society of peace, tolerance and respect. I appeal to everybody implicated in confrontation, oppression and violence to act on this Olympic message of dialogue and peace."
American Jessica Lutz, whose father is from Switzerland, won a bronze medal playing on the Swiss women's hockey team, saying, "It is a huge honor and blessing to be able to go to the Olympics and to be called an Olympian."
"But it is so much more of an honor to be able to be called a child of God, to be forgiven of my sin and to be able to have Christ's righteousness as my own," Lutz said in an interview with Baptist Press.
Lutz entered the Olympic arena during the opening ceremonies wearing an Engage Sochi pin, identifying herself with a network of Southern Baptists who set the goal of making a difference for Christ before, during and after the 2014 Winter Olympic Games.
Also among those who spoke out for their faith were Kelly Clark, who won a bronze medal in the women's snowboard half pipe and women's hockey team members Anne Schleper and Gigi Marvin.
Marc Hooks, co-director of Engage Sochi, noted that a major part of the Engage Sochi strategy during the Olympics was to use specialized trading pins that facilitated sharing the Gospel.
"The unofficial Olympic spectator sport is pin trading," Hooks said. "People coming to the Olympics love to trade pins, so we designed a pin that is fun to trade, that people like and that they want, but has elements that allow us to share the Gospel."
Colors on the pin represented key aspects of the plan of salvation -- "the same five colors as the Olympic rings," Hooks said, "so we can tie it all together and share God's love with the people here."
Nearly 200 Southern Baptists traveled to the Games to participate in Engage Sochi. They included The Singing Men of Oklahoma; the University of Mobile Jazz Band; the bluegrass Earl Brackin Band, who are members of First Baptist Church of Middleburg, Fla.; and Strong Tower Baptist Church of St. Joseph, Mo.; along with participants from the national Woman's Missionary Union and the Georgia and Oklahoma Baptist state conventions.
As the streets came alive with bluegrass music, Dixieland jazz, clowns, balloon artists and drama groups, a Russian security officer asked one Engage Sochi team, "Are you here to make a spiritual difference? Because it's working!"
Apparently it was. One young woman who travelled from California for the Olympics was among who heard the Gospel. "Hearing this was a shining light from God," she said, "Him telling me that He's still here with me."
Stephanie Brock, wife of Tod Brock, fiddler for the Earl Brackin Band, said, "I saw firsthand magnificent grace that broke through cultural and language barriers. … It was an unbelievable experience to simply say, 'Here's a gift of love' as I handed a new friend a pin and tract. … I know I planted a seed. As I watched our whole team work as one to promote God's love, I have no doubt that lives were changed."
More than 13,000 Engage Sochi trading pins and Gospels tracts were distributed during the 17 days of the Games. Three people told of committing their lives to Jesus while talking to Engage Sochi volunteers and more than 130 contacts were made with individuals who wanted to learn more about Him.
The Engage Sochi strategy is more than pins and Gospel presentations, Hooks noted. There is a church-planting focus as well. "Church planting is based on forming relationships. So, what our Engage Sochi folks are doing here is the building blocks for new churches to be started in Sochi and around the world," he said.
"We want everybody that we came in contact with to have the opportunity to continue the conversations that were started in Sochi," Hooks continued. "So, regardless of where that person is from, we want to connect them with a believer in their area who can make a relationship with that person and continue to speak with them about issues of faith."
Hooks put out a plea for prayer as Engage Sochi enters the final strategy phase. "Pray for us as we finish this part of the project and we move into the next part, as we do follow-up and discipleship, that these new believers would be discipled and be brought into bodies of believers," he said.
Contributors to this article are Evelyn Adamson, William Bagsby and Charles Braddix of the London bureau of Baptist Press. Get Baptist Press headlines and breaking news on Twitter (@BaptistPress), Facebook (Facebook.com/BaptistPress) and in your email (baptistpress.com/SubscribeBP.asp).