April 23, 2014


DANVILLE, Va. (BP) -- Jean Ellis, manager of the LifeWay Christian Store in Danville, Va., beams as she recounts story after story of how God is working through the sales associates at the store to impact their community.

"Let me tell you about the girl from Subway ... oh, and then there was the time...."

Ellis' excitement bubbles over with each anecdote. Her enthusiasm is understandable -- the staff has led seven people to Christ since the store opened four years ago.

Recently, Kate*, a young woman who works at the Subway restaurant a few doors from the LifeWay storefront, came in searching for answers. Struggling with some of life's tough issues, she thought maybe, just maybe, she might find something in the store that could help her.

Kate made her way to the Bible section where sales associate Mitch Cifers was working. He asked Kate if she needed some assistance. She explained what she'd been going through and said, "I think a Bible might help."

Cifers realized God had opened the door to share how the Bible could help her. "Definitely, the Bible can help you," he told Kate. "Do you know Who the Bible is about? Let me introduce you to its Author."

Cifers began to talk about Jesus with Kate. "She had no church background and was completely caught off-guard that someone could love her the way that she was," the sales associate recounted.

Kate gave her life to Christ that day in the LifeWay store. Cifers then introduced her to Ellis, who was able to talk with her about the issues in her life and pray with her before she left the store.

"It's awesome to watch the Holy Spirit work through a situation like that," Cifers said. "She came in the store with such a heaviness in her life, and she left completely transformed. It's always amazing to see hopelessness turn to hope."

"Kate has come back to the store numerous times to pore over books as she learns more about her new life if Christ," Ellis said. "It's wonderful to see someone who gets it and is growing in her faith. She even brings friends in with her who don't know Christ. Read More

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