Survey: 2/3 of churchgoers invited someone to church
NASHVILLE (BP) -- America's Protestants like to invite their friends to church.
At least once in a while.
Nearly two-thirds of Protestant churchgoers say they've invited at least one person to visit their church in the past six months, according to a new LifeWay Research study.
"It's a fairly easy thing for churchgoers to do," said Scott McConnell, executive director of LifeWay Research, based in Nashville. "In any six-month stretch, there are major Christian holidays and often other special events that are perfect occasions for churchgoers to invite friends and acquaintances."
For the study, LifeWay Research surveyed 1,010 Americans who attend a Protestant or nondenominational church at least once a month.
Churchgoers were asked how often they had invited an individual or a family to attend a worship service with them in the last six months. They could include repeated invitations to the same people as well as invitations that were turned down.
Seventeen percent said they extended an invitation. Twenty-one percent extended two invitations, while 25 percent extended three or more. Nine percent said they didn't know how many invitations they extended.
Three out of 10, meanwhile, said they didn't invite anyone (29 percent).
"That's a pretty substantial number," McConnell said. "For a number of churchgoers, inviting people to church isn't on their radar."
Church invitations were harder to come by in some parts of the country. Forty-two percent of churchgoers in the Northeast said they hadn't invited anyone, while 37 percent of Midwesterners skipped the invitations. By contrast, only 24 percent of Southerners and 26 percent of those in the West said they hadn't invited anyone.
Invitations, by denomination
Churchgoers who attend Assemblies of God or other Pentecostal churches (71 percent) and those who attend nondenominational churches (69 percent) were more likely to say they had invited at least one person to church. Lutherans (55 percent) and Methodists (53 percent) were less likely.
Forty-three percent of Methodists said they had not invited anyone, as did 41 percent of Lutherans. Fewer nondenominational (20 percent), Baptist (22 percent) or Assemblies of God/Pentecostal (23 percent) churchgoers skipped invitations.
Churchgoers who were Baptist (31 percent) or Assemblies of God/Pentecostal (30 percent) were more likely to have invited three or more people than Lutherans (17 percent) or Methodists (15 percent).
Not surprisingly, the more often people went to church, the more likely they were to invite someone to go along. Twenty-seven percent of people who attend at least once a week had invited three or more people. That dropped to 10 percent for those who attended once or twice a month.
Nearly half of those who attend services once or twice a month had not invited anyone to go with them (46 percent). By contrast, 26 percent of people who attend at least once a week had not invited anyone.
Why not more invitations?
Researchers also asked churchgoers why they didn't bring more people to church with them.
It's a natural question, McConnell said, since most congregations want more people to have a relationship with Jesus and to experience Christian community.
"Inviting people to church should be commonplace," he said. "Still, some churchgoers don't put much thought into inviting others."
Thirty-one percent said "I don't know why" when asked why they didn't invite more people. Twenty percent said people have refused their invitation. Seventeen percent said they didn't know anyone to invite, while 11 percent said they weren't comfortable asking people to come to church.
Only 4 percent said inviting people isn't their job.
McConnell said he's a bit concerned with people who said they didn't know anyone to invite.
"That's problematic," he said. "There are a small but significant number of churchgoers who seem to have no contact with people who don't go to church."
McConnell said he's not surprised to find that people turn down invitations to come to church. A 2016 LifeWay Research study found only a third of unchurched people said they were likely to come to a church worship service if invited (35 percent).
"In today's culture, you might be inviting someone to attend a church service for the first time in their lives," he said. "Communicating the value of why a churchgoer attends is going to take some time."
LifeWay Research conducted the study Aug. 22–30, 2017. The survey was conducted using the web-enabled KnowledgePanel, a probability-based panel designed to be representative of the U.S. population. Initially, participants are chosen scientifically by a random selection of telephone numbers and residential addresses. People in selected households are then invited by telephone or by mail to participate in the web-enabled KnowledgePanel. For those who agree to participate but do not have internet access, GfK provides at no cost a laptop and ISP connection.
For this survey, a nationally representative sample of U.S. Protestant and nondenominational adults (18 and older) who attend religious services once a month or more often was selected from the KnowledgePanel.
Sample stratification and base weights were used for gender, age, race/ethnicity, region, metro/non-metro, home ownership, education and income to reflect the most recent U.S. Census data. Study-specific weights included for gender by age, race/ethnicity, region and education to reflect GSS 2016 data. The completed sample is 1,010 surveys. The sample provides 95 percent confidence that the sampling error does not exceed plus or minus 3.1 percentage points. Margins of error are higher in subgroups.
LifeWay Research is a Nashville-based, evangelical research firm that specializes in surveys about faith in culture and matters that affect churches.